5 Ideas Business Owners Will Benefit From

We are all searching for the right creative buttons to press during these unprecedented times. There are some immediate action items, buttons to press, that could save your business and even help you come out stronger on the other side. After brainstorming with our crew, the following are the top 5 ideas we felt every business owner will benefit from.

  1. Reach out to customers to show gratitude and to inform them of your current status. Hours you will be open. Merchandise or services your business will be continuing to offer. Inform customers of special pickup or delivery options.
  2. Communicate what you are currently doing per disinfection and sanitation protocols for COVID-19. Keeping all customers safe.
  3. If your business has been forced to close it may be time to reach out for assistance. Small business owners in all U.S. states are currently eligible to apply for a low-interest loan due to COVID-19. Website: www.sba.gov/cornovirus.
  4. Just as you would reach out to your customers also reach out to other business owners in your local area. Share ideas about what others have been doing to weather this storm. You may be pleasantly surprised by the outpour of help found from others.
  5. Whether your business is open or not, beefing up your social media presence is vital to your success. Facebook and Instagram are great platforms to communicate with your customers. Sharing that you’re open for business, gift cards are available, mobile payment options and special pickup options could be what keeps you afloat until this turns around.

We have all experienced difficult times where words never seem to improve a situation. Still, we will leave you with this, Einstein was quoted saying, “In the middle of difficulty lies opportunity”. We sincerely hope you find an opportunity to better your current situation.

Integrity Merchant Solutions is here to be your business advocate. Please do not hesitate to reach out. No question is silly.

Lisa Schwartz Profile – Hartford Business Journal

Lisa Schwartz is the go-to credit card processing consultant for St. Francis
Hospital, Connecticut Children’s Medical Center, Goodwin College and
Hartford Stage and generated more than 100 new accounts in 2014 alone.
When Schwartz became a consultant for Glastonbury-based Integrity
Merchant Solutions — a firm that specializes in assisting merchants with
their credit card processing activities — six years ago, she was transitioning
from a 20-year-long career in retail managing multi-million dollar
accounts for major department stores.

While switching career paths late in the game might intimidate some,
Schwartz said she was confident that she could take the skills she learned
at big retail companies like Macy’s in Atlanta and G. Fox in Hartford and
turn them into a successful career helping businesses save money on credit
card processing.

“I came to Integrity knowing nothing and making zero dollars because my
position is commission-only,” said Schwartz. “But I was able to build a
business that is quite rewarding both financially and professionally.”
Last year, Schwartz was the second-highest producing sales person at IMS
and her clients include large Connecticut hospitals, the Hartford Dental
Society, major regional accounting firms and nonprofits like TheaterWorks
and Special Olympics of Connecticut.

Before her transition to the credit-processing industry, Schwartz spent five
years at Macy’s where she earned an accelerated promotion from the
company’s entry-level executive training program to buyer; she later served
as a regional manager of cosmetics responsible for a $63 million territory
at G. Fox.

For Schwartz, several principles have driven her career: problem solving
with a sense of urgency; building and maintaining a strong team; being a
mentor who likes to see others shine; and persistence.
Regarding persistence, Schwartz said she’s had to be unrelenting in every
position she’s held in order to be successful.

“There’s a real ‘never giving up’ approach to my career; I’m like a bull dog
— I won’t let go,” Schwartz said.

Sean McGrail, founder and president of IMS, said it can take anywhere
from a day to a year to snag some clients in the credit card processing

“There’s a lot of touches and contact before someone ultimately becomes a
client,” explained McGrail. “Lisa is filled with fire and enthusiasm; she’s
aggressive in her sales approach in that she doesn’t give up.”

McGrail said Schwartz’s high level of professionalism and strong follow-
through are also key contributors to her ability to land and maintain

“I’m nicely persistent,” explained Schwartz of her strategy. “I won’t hound
customers but I will stay in touch.”

Even with a heavy workload and a demanding client base, Schwartz said
she’s made it a priority to create work-life balance. To that end, she said
she always carves out time to volunteer with local nonprofits.

Schwartz currently serves on the gala auction committee for three
Connecticut charities: Easter Seals Capital Region, an outpatient provider
of medical and vocational rehabilitation services; Connecticut Children’s

Friends, Connecticut Children’s Medical Center’s volunteer organization;
and the Jordan Matthew Porco Memorial Foundation, a Hartford suicide-
prevention foundation dedicated to the memory of Jordan Porco who died
by suicide in 2011.

Schwartz said her strong relationships in the business community have
helped her score items for the charities’ silent auctions and she encourages
other women in business to use their professional skills, when possible, for
charitable causes.

“It’s very important for work-life balance that you give back to the
community,” said Schwartz. “You gain so much by helping those in need
and at the same time you can meet so many great women and you can
build so many relationships that it ends up helping you unexpectedly.”
Schwartz’s people skills, according to McGrail, are at the core of her career-
long success.

“She cares about her customers,” said McGrail. “She backs up what she
says and that’s why she continues to be successful and get referrals.”

Are You Prepared for EMV Card Present Credit Card Transactions?

EMV stands for Europe Mastercard Visa, where chip technology has been used since 1992. EMV is a universal standard for processing card present credit card transactions and will be adopted soon in the United States.


In addition to the traditional magnetic strip, EMV cards contain a chip that is used to transmit data. for each transaction, EMV creates a unique code, which unlike a magnetic strip can only be used once, making fraudulent transactions more difficult.

In 2013, the united states reported $11 billion in credit card fraud, EMV chip technology increases credit card security.

EMV will help protect both consumers and businesses that accept credit card transactions, but merchant’s are responsible to have an EMV compliant terminal by October 2015.

There is still plenty of time prior to the October 2015 deadline, but business owners need to be prepared and must understand the fraud liability shift. if a fraudulent transaction occurs and a merchant does not have an EMV card reader, they could be held financially liable for any losses as a result of a card present transaction where EMV chip technology was not used.

We have several EMV compliant terminals available today, so if you are thinking of upgrading equipment or would like to know more about EMV, please contact IMS for more information..

IMS named a First Data President’s Club winner two years in a row

Glastonbury, CT February 12, 2015 –  Integrity Merchant Solutions, a leading provider of electronic payment processing and merchant services, has been named to First Data’s President’s Club for the second year in a row.

The President’s Club is First Data’s highest sales distinction reserved for its top producing clients.

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Reducing Your American Express Processing Fees

American Express has rolled out a new program which will
help many merchants reduce the fees they incur for Amex
acceptance. Specifically geared towards small businesses,
merchants who have been reluctant to accept Amex until
now because of the historically high rates may now wish to
reconsider that decision.
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